Feb. 3, 2009
For immediate release
Burger Planet
12 Burger Way
Gary, IN 65432
212-544-6733
NEW FACES AND HEALTHY CHOICES ARE CHANGING BURGER PLANET’S IMAGE
Burger Planet is catering to the health conscious with numerous healthy food additions in their menu
GARY, Ind.-- Burger Planet has signed on Jayne Peterson, fitness guru who helped Opal Whitcomb lose 75 pounds, to be their new spokesperson and promote their healthy additions to the menu.
The company supports those who want to maintain a healthy lifestyle and Petersen is someone Burger Planet feels will show women they can eat what they love at Burger Planet and be fit at the same time. "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy," said James E. Muellenbach III, Burger Planet CEO.
Along with their beloved burger classics such as The Saturn or The Mercury, Burger Planet is throwing some healthy choices into the mix. The company added white meat chicken breast to the menu. Customers can request any Burger Planet meal without a bun and wrap it in lettuce to cut down on carbs. When holding the mayo one sandwich is 150 calories. Along with the healthy main meal, Burger Planet now offers a variety of fruits as a side dish: apples, grapes, peaches, pineapples or bananas. Another healthy choice are the different kinds of gourmet salads, 300 calories with dressing, 150 calories without it.
Petersen will be working with the Burger Planet Chefs to be sure their meals are friendly to those who love Burger Planet and want to eat healthy food. Her nutritional advice will be on every tray liner in Burger Planet. Petersen and Corny the Clown will have a kick-off ceremony at the Burger Planet franchise in Times Square, New York. “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages," Petersen said.
Burger Planet is headquartered in Gary, Ind., and was founded in 1934 by James E. Muellenbach I. Muellenback I is retired but is the president of the Quick Service Restaurant Association. Burger Planet has served 52 billion customers and counting. There are 8,921 franchises of Burger Planet in every state and 17 countries and they employ 48,272 people.
Additional Contact Information:
Annekah Martinez
Public Relations Assistant Account Executive
212-655-9878
-END-
0 comments:
Post a Comment