Annekah Martinez
Ryan Miller
Amber Winward
Leilani Vaiaoga
Introduction
Target Audience: 30-40 year old women
Positioning Statement: Burger Planet is committed to providing healthy alternatives along with their signature menu items.
Positioning (features, benefits, data)
Healthy New Options
Overcomes target audiences health concerns.
- New options include white meat, less mayo, options with no bun, fruit sides and more salads.
Increase market share with health conscious 30-40 year old women
Shows we listen to our customers concerns, builds credibility
- Held focus groups to determine target audiences desires and changed accordingly
The Success of Burger Planet
Brand recognition, Corny the Clown
Loyal clientele
Global Reach
- Has served 52 billion customers and counting.
- At last count, had 8,921 franchises in every state and 17 countries.
- Headquartered in Gary, Indiana.
- Employs 48,272 people.
- Founded in 1934.
Jayne Peterson
No other Quick Service Restaurant Industry has hired a fitness expert
- McDonald's, Hardee's, and Burger King, have been trying to position themselves as being healthy choices.
Associated with Opal Whitcomb
- Whitcomb is viewed highly credible among target audience
Raise credibility of Burger Planet’s commitment to healthy options
- Peterson is president and CEO of Looking Glass, Inc., a multi-million dollar fitness and health enterprise
- Peterson helped Whitcomb lose 75 pounds and keep it off
Conclusion
Summary of positioning
7 comments:
I really like what you did but I have a few suggestions. To make it easier to read and understand maybe you should number the different features and make separate subtitles for the benefits and the data that backs up the benefits. Basically my suggestion is to label the things that you are talking about so that at a glance I can find the feature and benefits I am looking for. Sorry I don’t know if that makes sense.
I like the style as well but michelle has good suggestions. Another idea I would suggest is to inlclude some specific data that supports your position. It can be quotes or numbers, it doesn't matter, just something that gives credibility to what you're saying.
I like the way you positioned your company! This is definetly the best out of all of the groups! I think the only thing you could improve on is ... nothing!
Haha, good comment Ryan, I liked it. This is more how we did ours, and I thought yours was well done. Like Matt said, I like the ideas a lot, but maybe some facts to back up the ideas would be helpful, but thats all. Good work
i think you guys did a great job, but some of your informations were not very clear! but in general the positioning was well done
Wait a sec ... isn't Ryan a member of this group? Just wondering. Good work. I concur with all that has been said or will be said. I think that you have good info, you just need to figure out a way to make it more understandable.
I liked this. I would agree with Michelle. I would also put in a little bit more detail with the features.
Good Job
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