Ok I spent SO long building my website so go look at it! The URL is http://annekah.onlinejcom.org/.
...I'm so glad it's done!
Thursday, April 23, 2009
My Website!
Friday, April 10, 2009
Speech Draft
Speech Outline
- Pitching to Convergys
- Handout will be potential flier for the event
-Use executive summary of prospectus letter
-Outline of presentation
- -Annekah CAPSA problem
- -Leilani event
- -ryan why donate/ budget
-CAPSA is the only shelter for domestic violence in Cache Valley and it’s a growing problem. Different types of donations needed.
-CAPSA provides a full service shelter as well as providing numerous items for those trying to get out of their situation.
-CAPSA needs donations from locals including cell phones, deodorant, clothes, quilts, baby food and more. List is on the website.
Event: Leilani (5 min)
-April 11, 2009 Ellis Elementary Park starting 9 a.m.
-Lunch, easter egg hunt, games
-Sponsors for event: Lee’s and Subway
Donations/Budget: Ryan (4 minutes)
-Budget overview
-Sponsor Appeal (prospectus letter)
Conclusion: Amber (1 min)
-Why we’re excited
-We would like your help
- Q&A following
Thursday, April 9, 2009
Online JCOM storyboard
Portfolio for Annekah Martinez
Home (annekah.html)
Hi, my name is Annekah Martinez. I am 20 years old and though I was born in Valencia, Spain I like to call Sandy, Utah home. I am the oldest of seven kids, two boys and five girls.
I am currently a student attending Utah State University. My major is Public Relations and my minor is Marketing. I hope to go on to gaining my Masters Degree after I graduate from Utah State.
My interests include photography, reading and traveling. I hope one day to be able to travel the world doing humanitarian projects.
Resume (resume.html)
Professional Resume
Link to Online Resume
Link to printer version (resume.pdf)
Writings (writings.html)
Press Releases
Link to press release pdf 1
Link to press release pdf 2
Link to press release pdf 3
Articles
Link to article pdf 1
Link to article pdf 2
Positioning
Link to positioning paper 1
Link to positioning paper 2
Photoshop (photoshop.html)
Small picture of photoshop 1
Small picture of photoshop 2
Small picture of photoshop 3
Small picture of photoshop 4
(click to view larger)
Thursday, April 2, 2009
Online JCOM Assignment 5 (pic. 2)
Before
AfterI used the lasso tool around my family. I then lightened our family. On the background I used the burn tool. I then desaturated the background. I used an eraser around my family to soften the edges and used opacity on the background to blend the blur better.
Leia Mais…
Online JCOM Assignment 5 (pic. 1)
Before
AfterThis is the first picture I enhanced using photoshop. I copied the background and then desaturated the copy. Once I did that I used the lasso tool to cut out the flowers so they were still in color. I then used the saturation/hue option on the flowers to make the colors more bright and vibrant. After that I used the burn tool on the clouds to make them a little darker and see the contrast. The last step was to blur the background so the flowers popped out more.
Friday, March 27, 2009
Online JCOM Reading 3
I was reading this article on Facebook and I have to say, I got halfway through it and burst out laughing. It was real LOL too not just the lol you type when you know somebody is expecting it, I actually Laughed Out Loud. In this article a woman is talking about how her daughter has Facebook and the woman weighs the pros and cons to this.
One con she points out is what my friends and I like to refer to as Facebook stalking. My group of friends from high school and I will get together and gossip over all of the drama going on with people we haven’t talked to since graduation and yet we all feel as if we know every detail in their love life. We talk about who is engaged and whether the guy is cute. We’ve never even met the guy but we know he is probably worthy of her since he’s going to BYU and will graduate in 2010, he’s majoring in Chemistry and seems to have a lot of cool friends. This may be a bit of an extreme example but I know it’s not just us who do it. A girl I have worked with maybe three times is my Facebook friend and she told me she saw pictures of my trip to Seattle last summer and asked how it was, and I was not creeped out one bit, chalk one up to Facebook.
This mother also talks about how ‘friend’ has become a verb because of Facebook. I have been asked how to spell my name so someone can ‘friend’ me. I knew what they meant, who wouldn’t? Though if you don’t know how to spell my name I would wager we aren’t really that close. I’ve also noticed ‘Facebook’ becoming a verb as well. I’ll take a picture of my friends and they’ll insist I ‘Facebook’ it. The mother in this article seems to think this is a negative part of Facebook but I think it’s just part of our language evolving.
My mom recently got a Facebook and yes I am friends with her, I love my mom! But she absolutely loves it. She found a Facebook group with tons of her friends from over 20 years ago in it. She thinks it’s an amazing way to keep in touch. I think the pros of Facebook far outweigh the possible cons. I can write a ‘hey, how you doing?’ on my friends wall. A day or so later I will have a short update on her life. Though it is not the only way to keep in touch, it is convenient for people you care about but were never super close to.
I say embrace Facebook and any other type of social networking group. Yes it can get you fired if you are stupid, so don’t be stupid. Yes people can post too much info, so don’t be one of those people. Facebook is not a place to jot down your innermost secrets but a fun way to keep in touch.
Online JCOM Reading 2
In an article I read it talked about high speed internet companies becoming more and more upset with the ease of surfing the internet over AT&T or similar cell phone companies. Their main complaint is that these cell phone companies are not paying for the use of internet and that they should have to in order to maintain this ability to surf it.
These companies are also going as far as claiming that Google or Yahoo should have to pay them in order to be a search engine and whichever pays more will basically become America’s primary search engine. Executives from Google say this is ridiculous in that it inhibits the very nature of the internet and though it won’t be a problem for Google to pay a fee, it may be for small new companies that could be just as successful.
I am a true lover of Google and as I was reading this article I thought it would be horrible if such a tax on the internet had been about when Google was just starting. However, a recent article I read made me examine my true feelings for Google.
This article was about how Google keeps records of what you have searched. Though I did not care too much about this, as I read further I was slightly more disturbed. Apparently, it is possible for a court to subpoena your Google searches and use them against you. A guy in North Carolina killed his wife and part of the evidence that got him convicted was that he had searched the words "neck," "snap," "break" and "hold" before he killed his wife.
I personally think that is a slight stretch. I am not a psycho but I’ve looked up some pretty random things before. I have had assignments for class requiring me to look up things I normally would not search for, and I use Google for nearly every search I conduct. For my criminology class I had last summer I typed in many variations of ‘child murders.’ I personally am not interested in reading morbid stories like this but someone who obtained a record of these searches might think I was a crazy person. I don’t know! It seems crazy that Google can keep these things stored to potentially use against someone at a later date.
The connection between these two articles is that there seem to be no specific laws on how the internet should be used. The Electronic Communications Privacy Act, which seems would protect against keeping a log of your Google searches, was enacted in 1986. That’s before I was born and way before the internet was widely used. Yet that is the most recent electronic privacy law we have. As for the issue on who gets to use airwaves and whether search engines should pay a fee to internet companies the Telecommunications Act of 1996 is the most recent code of conduct we have.
It is painfully obvious that things need to be cleaned up on the internet. In an age where information can be found in a matter of seconds, our laws have not been changed in decades. It’s time the government catch up with the internet.
Leia Mais…Thursday, March 26, 2009
Thursday, March 19, 2009
The Explosion of Twitter!
Twitter has swept the nation! I turn on the Ellen DeGeneres Show and she is talking about who she tweeted or what she tweeted about, I’m still not 100 percent positive on the correct usage of the word ‘tweet’ in accordance with Twitter.
On a website called Social Earth they say Twitter has increased usage 55 percent in one month, read the full article here. That is amazing! I have never seen any advertisements- online, billboards, radio, or television- about Twitter and yet everyone knows about it and everyone is talking about it. That is Public Relations at its finest.
I Googled ‘how did Twitter become so popular’ and it seems all it took was a few people to use it, tell their friends and Twitter exploded. President Obama uses Twitter as does CNN and numerous celebrities. In this case word of mouth seemed to be more effective than any gigantic marketing campaign Twitter could have launched.
While I am still new to the Twitter scene (I started an account but haven’t played around with it yet) I am still slightly confused about why it is so amazing. It is basically just status updates on Facebook isn’t it? Maybe the beauty of it is how simple it is.
I found a blog asking the same question, why do people use Twitter? Click here to see the results he came up with, some had to do with getting information quickly, before it hits mainstream media. Some say it’s just to network. Maybe I’ll pose the question on my own Twitter and see what kind of response I get. I’ll let you know!
Tuesday, March 17, 2009
Positioning Burger Planet Draft
Annekah Martinez
Ryan Miller
Amber Winward
Leilani Vaiaoga
Introduction
Target Audience: 30-40 year old women
Positioning Statement: Burger Planet is committed to providing healthy alternatives along with their signature menu items.
Positioning (features, benefits, data)
Healthy New Options
Overcomes target audiences health concerns.
- New options include white meat, less mayo, options with no bun, fruit sides and more salads.
Increase market share with health conscious 30-40 year old women
Shows we listen to our customers concerns, builds credibility
- Held focus groups to determine target audiences desires and changed accordingly
The Success of Burger Planet
Brand recognition, Corny the Clown
Loyal clientele
Global Reach
- Has served 52 billion customers and counting.
- At last count, had 8,921 franchises in every state and 17 countries.
- Headquartered in Gary, Indiana.
- Employs 48,272 people.
- Founded in 1934.
Jayne Peterson
No other Quick Service Restaurant Industry has hired a fitness expert
- McDonald's, Hardee's, and Burger King, have been trying to position themselves as being healthy choices.
Associated with Opal Whitcomb
- Whitcomb is viewed highly credible among target audience
Raise credibility of Burger Planet’s commitment to healthy options
- Peterson is president and CEO of Looking Glass, Inc., a multi-million dollar fitness and health enterprise
- Peterson helped Whitcomb lose 75 pounds and keep it off
Conclusion
Summary of positioning
Leia Mais…Friday, February 27, 2009
Final Press Release 4
Feb. 27, 2009
For immediate release
Sweetly Divine
1309 N Main St. Logan, UT 84341
435-787-1860
SWEETLY DIVINE OFFERS A BALANCED MEAL TO COLLEGE STUDENTS
Fast, affordable meals are available and it’s not fast food
LOGAN, Utah— Sweetly Divine has well-balanced meals at a price that won’t break the bank for college students.
Though the shop opened primarily as a pastry shop, Sweetly Divine now has homemade sandwiches, soups and salads all at reasonable prices. Every day boasts a new soup at the price of $4.45 a bowl and salads are $4.75. Both are a full meal in themselves full of nutrients a burger from McDonalds cannot provide. “Sweetly Divine’s sandwiches are just what the name boasts: divine,” Laurie Tanner, a regular customer, said. The sandwiches include turkey, ham and cheese, veggie and roast beef all on a focaccia bun. Chef and owner Mark Grodkowski says roast beef is his favorite.
These healthy choices are a great alternative for a burger at a fast food restaurant. Nutrients you wouldn’t get from a fast food joint are stuffed into these delicious lunches.
Sweetly Divine was opened three years ago by owner and chef Grodkowski. This shop now offers sandwiches, salads and soups along with the European inspired pastries. Prices range anywhere from a Danish at $1.95 to whole cakes at $37.50. Everything is handmade fresh daily.
Additional Contact Information:
Annekah Martinez
Public Relations Manager
212-655-9878
-END-
Final Media Pitch
Karen Lambert
Herald Journal
klambert@hjnews.com - Ext. 345
Subject Line: Cache Valley Area Investors Association is helping Cache Valley become financially independent
Dear Karen Lambert,
Cache Valley Area Investors Association (CVAIA), a non-profit organization, is looking to help people follow philosophies that will help them reach financial independence quicker. I’ve noticed that your previous articles in the Herald Journal have been focused on keeping the residents of Cache Valley well informed on everything local. The residents of Cache Valley need to know there is this corporation meeting weekly that will give them valuable information.
CVAIA meets every other Thursday at 7 p.m. to discuss philosophies such as how to make your passive income greater that your expenses to become financially independent. In order to start achieving financial independence it is necessary to have time, experience or money. With a moderate amount of all three financial independence can be achieved in anywhere from three to 15 years.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Thank you for taking the time to read this, if you need interviews or are interested in pursuing this story please contact me.
Annekah Martinez
Public Relations Manager
212-655-9878
Sunday, February 22, 2009
Draft Media Pitch
Cache Valley Investors Association
160 N. Main Street Logan, 84321 UT
cachevaia@gmail.com
Karen Lambert
Herald Journal
klambert@hjnews.com - Ext. 345
Subject Line: Cache Valley Area Investors Association is helping Cache Valley become financially independent
Dear Karen Lambert,
Cache Valley Area Investors Association (CVAIA), a non-profit organization, is looking to help people follow philosophies that will help them reach financial independence quicker. As an editor for the Herald Journal it would be in your best interest to report this story as it fits well with your previous stories that make sure the people in Cache Valley are getting important information.
CVAIA meets every other Thursday at 7 p.m. to discuss philosophies such as how to make your passive income greater that your expenses to become financially independent. In order to start achieving financial independence it is necessary to have time, experience or money. With a moderate amount of all three financial independence can be achieved in anywhere from three to 15 years.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Thank you for taking the time to read this, if you need interviews or are interested in pursuing this story please contact me.
Annekah Martinez
Public Relations Manager
212-655-9878
Friday, February 13, 2009
Final Press Release 3: Cause Promotion
Feb. 13, 2009
For immediate release
Preston Parker
President and Founder
160 N. Main StreetLogan, 84321 UT
cachevaia@gmail.com
CVAIA IS HELPING PEOPLE BECOME FINANCIALY INDEPENDENT
LOGAN, Utah— Cache Valley Area Investors (CVAIA), a non-profit organization, is looking to help people follow philosophies that will help them reach financial independence quicker.
Preston Parker, president and founder of CVAIA, says their main goals are to get people to make their passive income greater than their expenses so that they can do the work they love. When this happens financial independence has been achieved. “If everyone in America could learn and apply the philosophies taught by this organization, the number of financially independent people would skyrocket,” Parker said.
CVAIA meet every other Thursday at 7 p.m. to discuss these philosophies. In order to start achieving financial independence it is necessary to have time, experience or money. With a moderate amount of all three financial independence can be achieved in anywhere from three to 15 years.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Additional Contact Information:
Annekah Martinez
Public Relations Manager
212-655-9878
-END-
Tuesday, February 10, 2009
Barbie is fifty, fashionable and on facebook!
Barbie will have her 50th anniversary in March, and there will be the launch of establishing Barbie as a ‘symbol of fashion and pop culture’ and reaching out to three generations of Barbie lovers.
In this new marketing campaign, Mattel is hoping to create awareness that Barbie is still around and as fashion savvy as ever. The campaign will include everything from getting the Mercedes Benz Fashion Week to include a fashion show with 50 Barbie inspired looks to creating a Barbie Facebook page to promoting their message on a national morning show.
Today it seems we can’t just do one thing. If you only get a Facebook group and do nothing else your cause will have little credibility and nobody will know to go to that page or what it’s all about. At the same time, if you do everything but you don’t have a Facebook page you missed out on an opportunity to take the campaign to a new interactive level. While the old ways of PR, such as press releases, morning shows or fashion shows, are a great foundation, it is crucial to build on that with the new technology and the new ways to interact with people and get information to them quickly. A commercial or a slot on a talk show is great to get people aware, then when they have the option go to that Facebook page and add their friends it is only spreading the word about the campaign and you have achieved a level of awareness that wasn’t available not too long ago.
I think Mattel has done well in covering all its bases and I will definitely keep an eye out to see if Barbie starts popping up on my radar more often. http://www.prweekus.com/Mattel-hopes-Barbies-50th-resonates-with-three-generations/article/126843/
A Caspian Production: Heather Mason Bertini
Today Heather came to speak to my JCOM 2300 class and it got me so excited. I don’t know exactly what I want to do with my PR major yet, but it was so amazing to see someone talk about doing a job they so obviously love. The way she talked about her projects made me want to do anything it took to work for her. She made me think a lot about event planning and I definitely want to look more into it and see if it’s something I’m interested in pursuing.
The main message I got from her coming to speak to our class was you can do ANYTHING you really want to do. She stressed never taking no as an answer and to pursue what you wanted in any way possible. She didn’t seem like someone who got intimidated by anybody, she knows what she wants and she goes for it. This is something I really admire in a person and something I need to do myself. This semester I am trying really hard to be more aggressive, I can see it is a requirement for this competitive world.
Anyway, I know this is a random thought and rambling on about this woman but I hope someday I can come back to Utah State a talk to a class telling them what I’ve learned and hopefully they will be as inspired as I was listening to Heather Maston Bertini.
Friday, February 6, 2009
Draft Press Release 3: Cause Promotion
Feb. 6, 2009
For immediate release
Preston Parker
President and Founder
160 N. Main Street
Logan, 84321 UT
cachevaia@gmail.com
CVAIA IS HELPING PEOPLE BECOME FINANCIALY INDEPENDENT
LOGAN, Utah— Cache Valley Area Investors (CVAIA) is looking to help people follow philosophies that will help them reach financial independence quicker.
Preston Parker, president and founder of CVAIA, says their main goals are to get people to make their passive income greater than their expenses. When this happens financial independence has been achieved.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Additional Contact Information:
Annekah Martinez
Public Relations Manager
212-655-9878
-END-
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